The acquisition of the BRB Globus labelling business, confirms TIRELLI’s industrial goals and the growth and verticalization strategy to expand its offer to meet the needs of labellers in the production lines for the home & body care sector in the medium-low speed currently part of the TIRELLI portfolio.

Today TIRELLI has 150 employees and more than 6000 machines installed in 70 countries.

“We are particularly satisfied with this path of verticalization and internalization of the product portfolio for our customers with the specialization of BRB Globus, for years synonymous with high quality labellers” said Roberto Tirelli, CEO of TIRELLI.

“Thanks to this acquisition we will be able to better meet the needs of the TIRELLI group in the world of labellers, as well as to realize more quickly the important innovations that will accompany our systems towards digital transformation and integration with high innovation content solutions”, said Alessandro Marchini, Product Specialist and Andrea Rebustini, After Sales Manager at BRB.

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TIRELLI can offer a complete line for packaging home fragrances:

• Semi automatic infeed table
• Level filler with vacuum technology
• Single head capper for pumps, screw and press-on caps

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The acquisition of KTF Engineering confirms TIRELLI’s industrial goals and growth strategy to expand its portfolio, integrating it with a technology that meets the needs of extreme precision such as, for example, the home care sector that requires systems for bottling highly corrosive liquids with sizes ranging from small bottles of several grams up to large, 20 litre tanks and for production speeds up to 300 containers/min.

Today TIRELLI has 90 employees and more than 2800 machines installed in 70 countries.

“We are particularly pleased to have enriched the offering for our customers with the specialization of KTF Engineering, for years synonymous with high-tech weigh filling systems that guarantee the highest standards of quality and consumer protection,” said Roberto Tirelli, CEO of TIRELLI.

“Thanks to joining TIRELLI, we will be able to expand, our products, commercial presence and after sales worldwide, and to implement faster the important innovations that will accompany our systems towards the digital transformation and integration with robotic and cobotic solutions,” said Ivano and Oriano Falzoni, founders of KTF Engineering, that will remain at the head of the company and will follow personally all the synergies that will arise with TIRELLI.

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And it is not a surprise that in the last months home fragrance scored growth across many European countries: for example, of 3% in the UK and 11% in Germany.

For home fragrances, TIRELLI has the best solutions for offering complete packaging lines which include:

• Filler with vacuum technology
• Capper for pumps, screw and press-on caps
• Rotary and linear labellers for the application of different labels

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This not only applies to machines for primary packaging, but also to secondary packaging such as shrink-wrapping machines. It is therefore inevitable that in order to remain competitive in the market, companies must be prepared with versatile machinery able to manage different shapes and formats.

Source: PMMI Business Intelligence, “Personal Care Industry Trends” and https://www.packworld.com/personal-care-markets-need-speed

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According to Ecovia Intelligence, the global market for natural and organic personal care products was worth $ 9.6 bn in 2016, rising by just under $1 bn per annum. Between them, Europe and North America account for 90% of all sales and continue to show the highest growth in terms of sale value. By contrast, Asia is the fastest growing in terms of percentages, with many countries, including China and India reporting double digit growth

What does natural mean – by region?

Global Data’s 2016 primary consumer research shows that global interest and engagement in beauty and grooming products making natural claims is high. However, interpretation of what natural means differs by region. For example, in Asia and North America natural means “real ingredients” above all else. «The incorporation of ingredients that consumers perceive to be untampered with and non-artificial is therefore essential – comments Lia Neophytou, associate analyst, Global Data. In South America and Europe, “natural” primarily means “preservative free”, while “free from synthetic ingredients” and “real ingredients” also rank highly. «This highlights “free-from” and avoidance claims which resonate most with consumers in these markets» states Neophytou, pointing out that the consumers consider “natural” to be about rejecting unfamiliar, synthetic ingredients in favour of ones that are “real”.

Future trends in natural beauty

The natural beauty trends of the future will stem from consumers’ increasingly holistic understanding of health and wellness, predicts Neophytou. «Perceptions surrounding what constitutes a healthy lifestyle are expanding and catalyzing innovation across the beauty and grooming industry», she states. In particular, there will be more transference of food and beverage ingredients with healthy “halos” fueling the perception that what is good for you internally must also bring benefits when applied to the skin.
Informed and engaged consumers will seek out responsible, yet effective beauty solutions. One approach will be the use of plant-based food waste, said to be rich in natural polyphenol-rich anti-oxidants, antimicrobial and anti-ageing compounds. For example, spent coffee ground are said to be effective as natural exfoliators in skincare. The incorporation of green materials from food waste in cosmetics will become an important method for brands to improve their sustainability credentials and to engage younger consumers.
Finally, customization and DIY beauty will become another way to get consumers more engaged in natural beauty. «Understanding what is and isn’t natural is a dauting labyrinth for consumers» maintains Chidley. «DIY beauty can be the first step to demystify beauty products, giving consumers the confidence that they need not be complicated and they can get involved, forcing the market to become more transparent and sustainable».

Source.
Global Data, Ecovia Intelligence and Beauty Kitchen presented at the Marketing Trends presentations at in-cosmetics Global, 17-19 April 2018.

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This part of the machine is made by a chain carousel to which the compressing jaw systems is applied for the picking of the straw before straighten operation. It is a completely mechanical cam group that provides with an easy system made in very few steps the operation for change format and without adjustments needed.

While the triggers are arriving to the picking system, containers are arriving to the infeed system of the machine and the carousel that rotates above the bottles, is introducing the straws entering in the container up to container necks holding. The machine is linear and insertion occurs during the movement of the bottles without stopping the bottle flow.
The linear capper works by a motorized a belt that acts on the rotating crown of the pump, electronically controlling the closing torque.

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